Localization World is the conference for global business know-how, the heart of which is the latest information on trends, processes, technologies and influences that shape the world of localization. Traditional tracks at the conference include an introduction for companies that need to localize content, but are unsure where to begin and expertise for launching and maintaining a worldwide website.
This year, though, is different and Localization World which is being held in Berlin is introducing a new track for Global Business Best Practices. We are proud to have been selected, along with Mercer, to kick off the inaugural track with a discussion of how we have worked together to increase their speed of business; an experience that provides practical insights for anyone interested in venturing into or growing their presence in international markets.
Most people can identify immediately with language translations as an important part of a global communication strategy – so much so that many think global communications is synonymous with language translations. What Localization World aims to do with this new track is explore the other critical elements of a comprehensive global communications strategy that includes authoring, design and layout concerns, deployment methods and of course, localization.
This, in my opinion, is a significant move in the right direction for Localization World; one in which they shift from an inward view of issues facing the localization community to an outward look at the challenges facing enterprises. The goal is to begin to ponder the larger question of how do multi-national organizations shape global business models to create an independent and integrated supply chain that delivers value over the long term.
Steve Faigen, who played a major role in helping create the book, Creating Value Through People: Discussions with Talent Leaders, will represent Mercer at Localization World and discuss how they have begun to answer that question. By putting together a broad team within Mercer that includes Marketing, Knowledge Management, Design and in-field Consultants Mercer has done the heavy lifting required to reinvent their global communications supply chain. The early results show significant cycle time improvements, cost reductions and perhaps most importantly, a newfound ability to provide targeted multi-lingual custom documents to current and prospective clients.
Localization World has realized that to fully deliver on new opportunities presented by globalization, companies need help connecting all the elements of the global communication lifecycle. And we’re honored to have the first swing in Berlin.
This year, though, is different and Localization World which is being held in Berlin is introducing a new track for Global Business Best Practices. We are proud to have been selected, along with Mercer, to kick off the inaugural track with a discussion of how we have worked together to increase their speed of business; an experience that provides practical insights for anyone interested in venturing into or growing their presence in international markets.Most people can identify immediately with language translations as an important part of a global communication strategy – so much so that many think global communications is synonymous with language translations. What Localization World aims to do with this new track is explore the other critical elements of a comprehensive global communications strategy that includes authoring, design and layout concerns, deployment methods and of course, localization.
This, in my opinion, is a significant move in the right direction for Localization World; one in which they shift from an inward view of issues facing the localization community to an outward look at the challenges facing enterprises. The goal is to begin to ponder the larger question of how do multi-national organizations shape global business models to create an independent and integrated supply chain that delivers value over the long term.
Steve Faigen, who played a major role in helping create the book, Creating Value Through People: Discussions with Talent Leaders, will represent Mercer at Localization World and discuss how they have begun to answer that question. By putting together a broad team within Mercer that includes Marketing, Knowledge Management, Design and in-field Consultants Mercer has done the heavy lifting required to reinvent their global communications supply chain. The early results show significant cycle time improvements, cost reductions and perhaps most importantly, a newfound ability to provide targeted multi-lingual custom documents to current and prospective clients.
Localization World has realized that to fully deliver on new opportunities presented by globalization, companies need help connecting all the elements of the global communication lifecycle. And we’re honored to have the first swing in Berlin.
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